Rhythm, spoken-word delivery, heavy beats, and street culture.
The fusion of rock and rap/hip-hop didn’t fully explode until the 1980s (like Run-D.M.C. and Aerosmith), but in the 1970s, several key rock musicians and bands helped lay the foundation for rap-rock and hip-hop-influenced rock by experimenting with rhythm, spoken-word delivery, heavy beats, and street culture.